community-rooted, affirming therapy for children and teens
As the first and only neurodiversity-affirming therapy and play center in Louisville, KY, Trailhouse prioritizes inclusivity, embraces neurodiversity, and champions accommodation and societal inclusion for all. At Trailhouse, personal connection is placed at the forefront of every interaction to create a safe and welcoming environment where collaborative goals can be achieved, and everyone—not just the child, but the whole family—can find support and connection.
The brand identity design for Trailhouse was influenced by its serene location on a wooded acre with a private walking trail. Elements of nature inspired the color palette and custom graphics, which are enriched with a risograph texture for added depth and a touch of nostalgia. Each design piece feels personal, handcrafted, and deeply authentic—mirroring the brand’s commitment to genuine, meaningful connections.
My goal for this project was to find the perfect visual balance for a brand that needs to appeal to the whole family, and I think the finished product executes that goal - a playful, handcrafted aesthetic that sparks childlike joy and curiosity in people of all ages.
